The Covid-19 crisis also saw much debate on the necessity of more sustainable and conscious consumption – a trend that is very much in line with our conviction and brand mix. Welcome to slow fashion. Jeroen van Rooijen We are slowly returning to normalcy – the lockdown has been eased and people are returning to ... continue reading

The seemingly all-round dress code „smart casual“ was invented to relax the stiff rules of formal business attire. But unfortunately, this had not made things any easier. An attempt at clarification. Jeroen van Rooijen The zeitgeist has liberated men from suits and neckties – all the more so since we are currently almost all WFH. ... continue reading

Attire is important – even if we don’t meet anyone in the streets and even if socializing has been reduced to a minimum. Jeroen van Rooijen It was to be expected… but thank you, anyway, to everyone who wrote to criticize the first Alferano lockdown episode and inform me that during such dire times, there ... continue reading