ALFERANO-Studio: This is what tailor-made service looks like today

ALFERANO, active in this profession since 1992 and today the Swiss market leader for made-to-measure clothing, is expanding its range of services in the heart of Zurich with the ALFERANO STUDIO - in the spacious made-to-measure loft on Talstrasse, designed by Swiss designer Alfredo Häberli, the customer can enjoy a new one Level of privacy and tailor-made service.

Retail is changing - today's shops have to offer a quality of experience and service that will be remembered through a carefully curated and unmistakable range. ALFERANO takes this into account – with its concept store at Talstrasse 58, which opens the door to the world of the best brands and specialists for the style-conscious gentleman. The shop, which opened in 2015, is a competent men's world for discerning friends of beautiful things - and now also the "hub" for a further journey into the world of bespoke tailoring.

Now the ALFERANO concept store has been expanded to include a mass loft on the bel etage in the same property. In the spacious studio on the sixth floor, the customer dives into hundreds of fabrics and design options in a relaxed and private manner, enjoys a strong espresso (or an exclusive whiskey) and, together with the ALFERANO consultants, approaches the individual ideal of the wardrobe. Here you are all to yourself - and yet right in the middle, just a stone's throw from Paradeplatz. Events and seminars with teams, clubs or other groups are also possible.

The new ALFERANO STUDIO was designed by the renowned Swiss designer Alfredo Häberli - who already designed the concept store on the ground floor. Store and studio are therefore of one piece. The bright attic of the town house opens up wide when entering, on the right a lounge with the new seating furniture from Häberli's "Taba" collection welcomes the guest. In the bar, to the left of the entrance, is the chrome-plated professional espresso machine from Rocket, in the middle of the studio, the semi-circular Mass islands built into the room offer the necessary degree of privacy for the fitting. Full-size, swiveling mirrors and precise light allow you to see yourself from the front and behind.

The same applies to the ALFERANO STUDIO: the guest determines the opening times. Those who book an appointment with our style consultants do so when it suits them best – including weekends, of course. Because there is one thing we have learned since 1992: the customer is king.